Apple redefines professional performance once again with the 2024 MacBook Pro (M4 Pro, 14-inch) — a device built for the future.
Armed with the revolutionary M4 Pro chip, a breathtaking Liquid Retina XDR display, and engineered for Apple Intelligence, this MacBook Pro is crafted to meet the needs of the most demanding users — from software developers to creative professionals.

Sleek, powerful, and intuitive — this laptop is the ultimate choice for those who want to push boundaries.

M4 Pro Chip: The New Benchmark of Speed

At the core of this beast lies the M4 Pro chip, featuring a 14-core CPU and 20-core GPU.
Whether you’re compiling millions of lines of code, editing multiple 8K video streams, or designing complex 3D environments, the M4 Pro ensures everything runs outrageously fast and efficiently.

With next-generation architecture, the MacBook Pro effortlessly handles multitasking and intensive workloads — all while maintaining whisper-quiet operation and minimal heat.

If you demand raw, sustainable power, the M4 Pro delivers — and then some.

Built for Apple Intelligence: Smarter Computing

The 2024 MacBook Pro is purpose-built for Apple Intelligence — Apple’s new personal intelligence system.
It assists you in writing, organizing, designing, and automating daily tasks with incredible ease, all while maintaining unparalleled privacy — ensuring your data stays private, even from Apple.

Whether it’s generating smart suggestions, creating media, or streamlining workflows, Apple Intelligence makes your MacBook Pro not just a machine — but a true creative partner.

Visual Brilliance: 14.2″ Liquid Retina XDR Display

The 14.2-inch Liquid Retina XDR display is nothing short of stunning:

• Up to 1,600 nits peak brightness

• Extreme contrast ratio for deep blacks and brilliant whites

• True-to-life color accuracy for professional photo and video work

• ProMotion technology delivering silky-smooth responsiveness up to 120Hz

Whether you’re editing HDR content, designing intricate artwork, or simply enjoying your favorite movie, the display immerses you in every pixel.

All-Day Battery Life: Power That Lasts

Performance is only half the story — the MacBook Pro’s battery life is legendary.
Thanks to Apple’s efficient silicon, the 2024 model offers all-day battery performance, maintaining full speed whether you’re plugged in or working untethered.

Forget about constantly searching for a charger — you can create, work, and explore without interruption.

Designed to Work Seamlessly with Your Favorite Apps

With macOS optimized for Apple Silicon, all your favorite apps — including Microsoft 365, Adobe Creative Cloud, Final Cut Pro, and many more — fly with native performance.
Expect faster load times, smoother multitasking, and a more responsive user experience across the board.

App transitions, heavy file renders, and software compilations happen in record time — empowering you to focus more on your creativity and less on waiting.

Refined Elegance: A Timeless Design

Wrapped in a stunning Silver aluminum body, the 2024 MacBook Pro combines minimalism with functionality.
The iconic design is thinner, lighter, and sturdier, featuring:

• A spacious, ultra-responsive trackpad

• A premium Magic Keyboard with a tactile typing experience

• Studio-quality microphones and six-speaker sound system with Spatial Audio support

All this in a machine that weighs just enough to feel robust, yet light enough to carry anywhere effortlessly.